The Challenge:

As the title sponsor of the convention, the Ministry of Trade and Investment needed a booth that could represent multiple agencies under its umbrella. The main challenge was to provide each agency with dedicated storage and display space while maintaining a cohesive, unified booth design.

Solution

We designed a multi-faceted booth, with the Ministry of Trade and Investment’s branding prominently featured at the top. To address the needs of each agency, we created custom-branded counters, each with its own dedicated storage and display area. To boost engagement and make the content more interactive, we developed a custom-made Jeopardy game with questions that tested the public’s knowledge about each agency.

Results

The interactive Jeopardy game was a resounding success, leading to increased attendee engagement. Guests stayed at the booth for longer periods to play the game, and in doing so, learned more about the various agencies within the Ministry in a fun and memorable way.

 

More Projects