Eventology
#CAL2CPL

Caribbean Airlines

#CAL2CPL

Our Role: Branding, Event Production

The Challenge:

Caribbean Airlines sought to solidify their role as a major sponsor of the Caribbean Premier League (CPL) tournament, and increase the brand’s visibility both in-stadia and on television.

Solution

  • Launched a Caribbean-wide traditional and digital media competition entitled #CAL2CPL
  • Designed and developed model mascots ‘HummingGirls’ to appear during press tours and in stadia
  • Negotiated a celebrity endorsement, produced an adapted version of Farmer Nappy’s ‘Big People Party’ – entitled ‘Big Cricket Party’
  • Conceptualized and produced a VIP cricket experience for competition winners at the CPL tournament

Results

  • 10,000+ competition entries for the VIP cricket experience
  • Improved awareness of the Caribbean Airlines brand at the tournament – 85% of people interviewed recognized the brand activations at the game
  • Increased visibility on television and in-stadia for the game

 

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