The Challenge:

The client wanted to humanize their brand and make the topic of methanol more relatable and interesting to a broader audience.

Solution

We developed the concept “The People of Proman” to bring the company’s work to life. This included creating profiles of key personnel, from various levels of the organization, to highlight the diverse talent within the company. Each profile featured a picture of the person, a project they were working on, and their location. We created a large map showcasing the global reach of their projects and highlighting the far reach of Trinbagonian talent. To further enhance engagement, we designed a large, interactive touchscreen map to encourage visitors to explore the content and learn more about “The People of Proman”.

Results

The “People of Proman” concept successfully humanized the brand, making the topic of methanol more accessible and engaging. Attendees were drawn to the interactive map and profiles, leading to longer dwell times at the booth and a better understanding of the company’s projects and its people.

 

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