Eventology
TIC Booth

NP

TIC Booth

Our Role: Exhibitions

The Challenge:

The National Petroleum Marketing Company LTD (NP) came to us with a vision of a tropical oasis, to promote their Ultra Lubricants, and NP Cooking Gas. They required a designated seating area to facilitate conversations about sales and a food sampling area that featured the new, lightweight gas tanks. Their primary objective was to ensure cross-brand visibility, in a warm and inviting Caribbean space, and to have meaningful interactions with their customer base.

Solution

  • Conceptualized and designed the booth using various tropical elements like wood, pallet furniture, artificial grass and real, lush plants
  • Featured a large wooden structure at the center of the booth to display the main branding and separate the Ultra Lubricant, and NP Cooking Gas areas
  • Maintained a mainly open space booth for easy access to explore the designated areas
  • Utilized key lighting to keep the space bright, vibrant and inviting

Results

  • NP’s corporate brand and its associated brands were clearly displayed and enjoyed maximum visibility
  • High foot traffic in the booth due to the open concept design, inclusion of food sampling, and location near one of the expo entrances

 

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